Buying Trends in the Indian Software Market

Published By : iPOTT Saias

Published Date : March 2010

This paper identifies the driving factors in the Indian software market that influence a company to select a software product or a vendor to cater to its IT needs and presents forecasts for sales of software products from the present to 2015 timeframe. For the purpose of this study, we will consider the recent market research conducted by a reliable source on the Indian software industry particularly in the small and medium business (SMB) segment.

Initially, information is provided on the prevailing situation as it exists in the IT and ITES sector in India today and how it is expected to develop over the next few years. Comprehensive results of the survey conducted by iPOTT are then provided. Later, the expectations that the software buyers have from the software vendors they chose and the reasons for their dissatisfaction is addressed. The supply - demand void that exists between the software buyers and vendors is then addressed by iPOTT. Finally, iPOTT proposes a solution to fill this void based on analysis on results of the survey and through its wide experience gained by serving its clients....

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